To improve customer service, follow-up with customers who haven’t purchased from you is a must. Follow-up with these customers can make a big difference in the conversion rate of your dealership. It’s proven that 25% of customers who were mishandled will turn into paying customers. So, work hard to gain their trust and offer multiple ways to communicate with them. In this article, we’ll explore 11 strategies to improve customer service and boost profits at your dealership.
Leverage VIN Specific Advertising
In this digital age, automotive dealers are seeking new ways to match consumers with their dream cars. Gone are the days of cold leads; instead, dealerships and manufacturers are turning to VIN Specific Advertising to identify purchase-ready consumers and drive informed sales. Using Facebook’s marketing platform, dealerships can upload their current inventory to test the effectiveness of their campaigns. This way, they can improve their online marketing results, increasing click-through rates and increasing profits.
In addition to traditional digital advertising, VIN-specific advertising can also be used to engage shoppers who have recently looked at a vehicle. By targeting the ad by VIN number, consumers are more likely to notice the message and engage with the ad. VIN-specific advertising has a unique challenge: it must convey a single message in a matter of seconds. By combining dynamic VIN information with concise design, car dealerships can make VIN-specific ads stand out from their competition and boost profits at their dealership.
Invest In Video Marketing
There are many advantages to video content. It is highly visual, and most importantly, it’s entertaining. This type of marketing is effective and can help you boost sales and customer satisfaction. It also allows you to track how long people view a video and which sections they’re most interested in. Your sales team will also benefit from training videos and can easily learn about your company, products, and services.
Videos can help you show your company’s personality and the personalities of your team, which makes it easier to engage with customers and build trust. Videos are also useful because they allow you to tailor them to different stages of a consumer’s buying journey. They can be as general as an overview of a product to highly detailed explanations. The videos can also highlight different aspects of your company, such as culture and values.
Allow Customers To Give Feedback
Customer feedback can be valuable, and it can also identify disgruntled customers. Take time to ask customers for feedback and collect it from all available channels, from social media to click-to-chat. From there, you can turn this information into actionable insights to improve processes and products. Here are some of the benefits of customer feedback:
A good feedback survey should be brief and offer multiple choice or drop-down menu options. Customers are less likely to fill out an open-ended text box. Make sure to monitor Google reviews regularly, and don’t forget about your local newspapers. Don’t assume customers will leave reviews everywhere, and they don’t! Instead, create a list of review sites and monitor them regularly to see what others are saying about your dealership. https://backlinkboss.blogspot.com/
Encourage Your Sales Personnel To Use Social Media
Using social media as a communication tool can be very beneficial for your dealership. Salespeople should be able to connect with customers on a personal level. Social media sites such as Twitter, Facebook, and LinkedIn offer a free space to interact with customers and build trust. It will ensure that your business stays at the top of your customers’ minds and provides them with the best service possible.
Shorten The Sales Process
One way to cut two hours off your customer service and boost profits is to shorten your dealership’s sales process. Research shows that consumers who spend more than three hours at a dealership are more likely to walk away unhappy. Additionally, the time spent is costly and disruptive. Employees and customers alike will become frustrated and impatient as the sales process drags on. Thankfully, there are many ways to shorten the sales process at your dealership.
Using technology can make this process shorter. Using call tracking can help you track customer journeys and direct calls to the most suitable person. Call routing prevents these productivity sacrifices by allowing salespeople to focus on the high-value customers. In addition, a strong IVR system can help direct customers to the right person. The result is better customer service and higher connectivity.
Offer Superior Amenities
To increase customer satisfaction, offer superior amenities at your dealership. People don’t want to spend hours at your dealership, so you should focus on providing amenities that will make their experience as pleasant as possible. Consider investing in top-of-the-line amenities like coffee and magazines in the waiting area. Incorporate shuttle services into your dealership. Survey your customers to find out which amenities they would like to see, and incorporate those into your dealership. Customers who feel comfortable and relaxed will be more likely to become repeat customers.
Celebrate A Company Culture Of Helping
A company culture is a shared set of values, beliefs, and attitudes that define a team. A strong company culture enables employees to work more effectively and efficiently, reduces turnover, and improves employee engagement. But what exactly is culture, and how can you celebrate it? The following article will explore what culture is and how you can cultivate it at your dealership. It starts with identifying your dealership’s values. https://play.eslgaming.com/player/16990543/
The most important part of celebrating a company culture is having employees feel appreciated and valued. You can do this by calling out a colleague’s achievements and giving them a pat on the back. This won’t appear like you’re playing favorites, but it will be a pleasant surprise for them. It’s also important to remember that employees are human beings, not assets. Treating them like assets could turn them off, and you might find yourself losing them.